Case Study: Joybräu

Turning Leftover Inventory into Revenue with Meta Ads & Offer Optimization

Context: Rebrand Pressure, Inventory Problem

In 2020, Joybräu was preparing for a full rebrand. But before the new packaging hit the shelves, one problem had to be solved: clear out old inventory — fast, and profitably.

We stepped in to develop a direct-response strategy that combined funnel optimization, customer insights, and performance ads to turn pressure into performance.

Key Results

Our Approach

1. Onsite Optimization Based on Real Feedback

We analyzed Joybräu’s Shopify store and collected insights from customer support and product reviews. Based on that, we optimized:

• Product descriptions

• Offer clarity & visual layout

• Checkout funnel flow

→ Result: Reduced friction & more confidence in the purchase process.

2. Offer Testing Through A/B Experiments

We created multiple offer variations and ran A/B tests to identify the most effective promo structure:

• Volume discounts & bundling

• Limited-time urgency

• High-contrast visual cues in banners and product cards

→ This strategy helped boost the AOV and nearly double the conversion rate

3. Meta Ads as Performance Engine

With the offer refined, we launched Meta ads across Facebook & Instagram:

• Performance-focused creatives

• Strong retargeting strategy

• Dynamic product ads & urgency messaging

→ The campaign scaled ad spend by 100%, while maintaining strong ROAS.

Learnings & Impact

“Emergency campaigns don’t need to look desperate — with the right strategy and execution, you can turn pressure into profitability.”

• Inventory completely sold before rebrand

• No discount dilution or long-term brand damage

• Strong offer = strong funnel = scalable spend

• Created the blueprint for future sellout strategies